Borderless opportunities for extraordinary immigrant founders call for a tenacious symbol. Inspired by the Arctic tern, well known for its long-distance migration, we developed One Way's digital-first brand system. We integrated a minimal layout, subtle gradients, and thin outlines to ensure that the company's tone of voice translates into visuals as innovative, resilient, and calm.

The resulting identity extends to the digital platform. We created a website that makes it easy for people to navigate and learn about the company journey, browse their portfolio, and get inspired by the company's beliefs. The website embodies One Way's ethos, which is borderless and global in nature.