Our objective was to identify the primary limitations and weaknesses of the interface. To do so, we utilised Hotjar data and studied user interviews conducted by Portrait team. This information was then mapped onto Portrait's product chart and used to create a revised version of the user flow. Following review, we proceeded to the creation of wireframes.

As we worked on improving the user experience, Pentagram focused on establishing the brand identity and setting high standards for the future appearance of the app. We extended Pentagram’s work ensuring consistency between the digital and offline aspects of the product with design system.